Published by @SoNiceInfo at 9/24/2026
Have you ever opened a photo from an iPhone or a recent camera on a Mac with a Liquid Retina XDR display and seen the sun, a sunset, or light glinting off water look as if it were actually glowing? That is what HDR (High Dynamic Range) photos can do.
But as soon as you convert those photos for the web or send them to someone, trouble starts: the highlights suddenly blow out and lose detail, or the whole image turns dark and dull. HDR images are structured very differently from SDR images, so ordinary tools can't process them correctly.
This article explains what HDR images are and how they work (gain maps versus PQ/HLG), then walks through practical ways to batch convert and export them on a Mac without losing HDR brightness or wide color.
HDR (High Dynamic Range) is a technology that records and displays a far wider range of brightness, from the darkest shadows to the brightest light, than the conventional SDR (Standard Dynamic Range) format.
SDR (sRGB), the long-standing standard for the web and computers, is based on a specification from the era of CRT televisions.
In SDR, white is just the value RGB(255, 255, 255). A sheet of white copy paper indoors, direct summer sunlight, and a streetlight against the night sky all hit the same ceiling of 100% white. Brighten the sun and the blue sky around it blows out to white; keep the sky clean and everything on the ground crushes to black. That was the physical limit of SDR.
On HDR displays (the Liquid Retina XDR display in MacBook Pro, Pro Display XDR, recent smartphones, and so on), normal screen brightness stays around 100–200 nits while only the highlights are boosted locally to 1,000–1,600 nits, and in some cases 4,000 nits or more.
| Feature | Conventional SDR image | Modern HDR image |
|---|---|---|
| Peak brightness | About 100–200 nits | 1,000–4,000+ nits |
| Color depth (gradation) | 8-bit (256 levels) | 10-bit (1,024 levels) to 12-bit |
| Color space (gamut) | sRGB | Display P3 / Rec.2020 (wide gamut) |
| Banding | Common in sunsets and skies | Extremely smooth gradients |
| Common formats | Standard JPEG, PNG, WebP | AVIF, JPEG XL, Ultra HDR JPEG, HEIC |
The shade under a tree stays calm and dark, while only the sunlight filtering through the leaves and the reflections on the water sparkle the way they do in real life. The result is much closer to what your eyes actually saw.
“HDR image” covers two broad approaches in use today: gain maps and direct encoding. Understanding the difference is the first step toward converting and handling them properly.



Gain maps are today's mainstream approach, designed with compatibility first.
Like film and broadcast (the Rec.2100 standard), direct encoding stores the image data itself as 10-bit or 12-bit values using a transfer function (curve) made for HDR.
Direct encoding stores no duplicate data and keeps files as small as possible, but in older environments that don't support it, the whole image can look washed out and faded.
Many people run into trouble when they try to convert a beautiful iPhone photo or HDR material exported from a camera into another format. There are three main causes.
HDR images carry color metadata called CICP (Colour Primaries, Transfer Characteristics, Matrix Coefficients), as well as binary gain map data.
Many image converters and free online services don't understand this newer metadata. They strip it out as “unneeded Exif data,” so the exported image is treated as ordinary sRGB and you end up with flat, dim contrast and dull colors.
Converting 10-bit data with a dynamic range above 1,000 nits straight into an 8-bit JPEG or PNG simply doesn't work.
If the converter doesn't apply proper tone mapping (an algorithm that compresses the tonal range), every bright area above 100 nits is clipped to RGB 255 (pure white), and the detail in the highlights is blown out.
The free converters you find by searching for “HDR converter” work by uploading your images to a server, often overseas.
Handing unreleased work, high-quality portfolio masters, client deliverables, or photos of family and friends to someone else's server is a real security and privacy risk. On top of that, most online converters don't properly support HDR, so what you get back is usually a degraded 8-bit SDR image.
If you work with HDR images on a Mac, the most reliable way to get high-quality results is the Mac app Image Tool+.
Image Tool+ is deeply optimized for Apple Silicon's image pipeline and correctly recognizes transfer curves, peak luminance, CICP, and gain maps (Apple HDR / Ultra HDR). It exports to AVIF, JPEG XL, WebP, and more while keeping HDR tonality and the wide Display P3 / Rec.2020 gamut intact.
Drag and drop your images
Drop several iPhone HEIC photos or HDR images from your camera straight from Finder. Whole folders work too.
Choose an output format
Pick AVIF for web delivery, JPEG XL for archiving photo masters, or WebP for the widest compatibility.
Press Start to export them all
On Apple Silicon, even hundreds of 10-bit HDR images finish in seconds to tens of seconds. Processing is fully local, so your images never leave your Mac.
macOS 12+ · Apple Silicon native · One-time purchase
For developers and engineers who want to automate conversion in scripts, here is how to encode HDR images with command-line tools installed through Homebrew.
The example below exports AVIF, the most widely supported HDR format on the web, with the official encoder avifenc (libavif).
brew install libavifTo export HDR correctly from the command line, you must explicitly specify 10-bit depth (--depth 10) and the CICP values. Leave them out and the image is encoded as ordinary SDR.
avifenc --depth 10 --cicp 9/16/0 input.png output_hdr.avifHere is what the main options mean:
--depth 10: Output 10-bit color (required for HDR).--cicp 9/16/0:9 = Colour Primaries: BT.2020 (wide gamut)16 = Transfer: SMPTE ST 2084 (the PQ curve)0 = Matrix: GBR / Identity18 (BT.2100 HLG) and specify --cicp 9/18/0.The command line is flexible, but keep the following in mind:
.heic file and carry it over to an AVIF gain map.If you process large numbers of photos regularly, a GUI app that detects all of this automatically (Image Tool+) will save you a great deal of trouble.
When you publish HDR images on a website or blog, keep in mind that not every visitor has an HDR monitor.
By combining the CSS media query dynamic-range with the HTML <picture> element, you can build an ideal responsive setup that serves a bright HDR image to HDR-capable environments and a lighter SDR image to everyone else.
<picture>
<!-- HDR displays: HDR AVIF with bright highlights and wide color -->
<source media="(dynamic-range: high)" type="image/avif" srcset="/images/scenery-hdr.avif" />
<!-- Standard SDR displays: a lighter SDR AVIF -->
<source type="image/avif" srcset="/images/scenery-sdr.avif" />
<!-- WebP fallback -->
<source type="image/webp" srcset="/images/scenery.webp" />
<!-- Final fallback -->
<img src="/images/scenery.jpg" alt="Landscape photo" width="1600" height="1064" loading="lazy" />
</picture>media="(dynamic-range: high)": This <source> is used only when both the browser and the display support HDR.<img src="photo-ultrahdr.jpg"> is rendered automatically as HDR where supported and as SDR everywhere else.Several image formats support HDR. It's best to choose one based on what you need it for.
| Format | Key features and advantages | Best for |
|---|---|---|
| AVIF | About 50% smaller than JPEG. Fully supports 10/12-bit HDR (PQ/HLG), and all major browsers, including Chrome, Safari, and Firefox, support it as standard. | The go-to format for HDR on the web |
| JPEG XL (.jxl) | Very high quality, with support for high bit depths and wide gamut. Existing JPEGs can be converted to it fully losslessly. Displayed in Safari 17 and later. | Long-term storage and archiving of photo masters |
| Ultra HDR (JPEG) | Adds a gain map to a standard JPEG. Its strength is compatibility: environments without HDR support still display it as a normal JPEG. | Social media and web placements where compatibility comes first |
| HEIC | The standard for capturing and storing photos on Apple devices. High quality and efficient, but most browsers other than Safari can't display it directly. | Shooting and managing photos on iPhone and iPad |
For a closer look at how the formats compare, see our WebP vs AVIF comparison and our guide to batch converting images to JPEG XL.
The range of brightness they can show (dynamic range), along with their color gamut and tonal depth. SDR photos top out at roughly 100–200 nits and are limited to 8 bits (256 levels) per channel, so a bright light and a sheet of white paper both end up as the same “RGB 255”. HDR photos reach peak brightness of 1,000–4,000 nits or more with 10 bits (1,024 levels) or deeper, in wide gamuts such as Display P3 or Rec.2020, so highlights look as if they are actually giving off light while the shadows keep their detail.
A gain map is a grayscale map embedded in the metadata of a standard SDR image. It records how much brighter each pixel should become when the image is shown on an HDR display. SDR displays show the image as a normal photo, while HDR displays apply the map and make the highlights glow. Android's Ultra HDR, Apple's HDR photos, and the international standard ISO 21496-1 all use this approach.
Many common converters and websites can't handle the CICP tags or gain map information that HDR depends on, so they throw it away. Without that metadata the image is treated as ordinary sRGB and isn't tone mapped correctly: highlights clip to pure white, or the whole picture looks flat and gray.
Yes. Modern browsers such as Chrome, Edge, and Safari can display HDR images (AVIF, JPEG with a gain map, and so on). The standard approach is to combine the CSS media query @media (dynamic-range: high) with the <picture> element, so visitors with HDR displays get a bright HDR image and everyone else gets a lighter SDR image.
You need an image app that correctly interprets transfer curves, peak luminance, CICP, and gain maps. With the Mac app Image Tool+, you can drag and drop iPhone HEIC photos or HEIF and RAW (DNG) files from your camera and batch convert them to AVIF, JPEG XL, or WebP while keeping HDR and wide color. Everything is processed on your Mac, so even unreleased photos are never uploaded anywhere.
As phone and computer displays improve, photography is moving quickly from SDR, which imitates paper, to HDR, which lets you see light itself.
But to make full use of the rich contrast and wide color of HDR photos, you need a workflow that handles CICP metadata and gain maps correctly. Convert them with a tool that only half understands HDR and blown highlights or dull colors will spoil an otherwise beautiful photo.
If you want to handle HDR photos on a Mac safely, simply, and reliably, give Image Tool+ a try. Drag and drop a folder, and your work comes out in next-generation formats with all of its light and color intact.
Mac App Store · One-time purchase · Fully local processing